Kagi offers a browser that does not disclose your personal data. Financed by subscription plans rather than advertising – Kagi will change your entire online experience. Our launch campaign features a group of people who live by codes of privacy and personal respect: wise guys and wise gals…
“What summer feels like” became the overarching concept for Malibu – a brand intimately connected with summer. We evolved the brands previous lifestyle oriented marketing by adding storytelling to the communication. This increased target audience engagement as well as brand recognition.
Five decades after the 1972 UN Conference in Stockholm made the link between environment and poverty and placed it at the forefront of the international agenda, Stockholm welcomed the world again in 2022. We were asked to promote the event, and to communicate the Swedish stand on climate change. Hence we created a simple visual concept that underlined the ambition of rewinding the world’s climate footprint. We contracted The Cardigans to use their song Erase and Rewind as an anthem for the conference.
Swedbank has a unique heritage, being the savings bank for the local community. Together with production company Aardman we created an equally unique marketing format that captured the spirit of the bank, and at the same time allowed for fun dramatizations of their promotional offers. “Life underneath the oak tree” proved to drive both differentiation and likability with the general public.
Saab launched their bioethanol engines as the future of cars. One of the benefits from this was that the cars actually gained more horsepowers when fueled with bioethanol. Our campaign built on the idea to illustrate how to release the inherent power of nature. The music was made exclusively for the campaign and became a huge success for the band Oh Laura. Named the 8th best campaign of all times by Resumé (Swedish publisher for marketing & media).
SEB was perceived as a conservative business bank. During our collaboration we wanted to package the bank’s professional attitude to finance, and make it relevant to a broader audience. The way forward was adding warmth and understanding.
Suicide is the most common cause of death for young people in Sweden. The underlying cause often being bullying. To educate and to encourage more people to support non-profit organization Friends we wanted to tell the story about Måns. One of the actual victims of bullying. Måns’ father became our voice, and Måns’ handwriting helped spread our words.
Trygg-Hansa has a history of providing lifebuoys along the coastline of Sweden. After 200.000 lifebuoys and 60 years of commitment, the insurance company desired a new perspective to its’ engagement. Hence, we gave room to a group af individuals who better than most can articulate the true fascination for the sea - i.e. those who have never experienced it before…
The Swedish Social Insurance Agency have a continuous need for communication. We created “Flisingarna” through whom we could portrait people in various situations, relevant to the Social Insurance Agency. While making fun and engaging communication, we also avoided depicting actual people (which previously had been a huge problem, given that they did not want to put “faces” to their beneficiaries).
Gevalia has a long history of engaging people in stories about unexpected meetings. When updating one of Sweden’s most beloved marketing concepts of all times, we made these meetings take place in real life. Allowing others to join in and experience the true magic that occur when different people get together and socialize.
Viasat were launching “Tv-To-Go”, while at the same time signing an exclusive promotional contract with Ola Salo (lead singer in The Ark). Our task: How to use Ola Salo while marketing the new service? Our reply: First let us have some fun, then let Ola invite us all to his after party…
Tests concluded that Toyota had the safest cars on the market. They asked us to communicate their superb position. Our natural respons was: If there is a car that is safer than other cars – why would you buy any other car then? Is that not just as stupid as…
Saab was not like other car manufacturers. The campaign “Change perspective” wanted to depict their view on what a car should be. By joining forces with Alisha Ali, we once more used music to enhance our message.
Sweden Post (PostNord) were struggling with bad reputation and a decline in (snail) mail. By dramatizing their role in bringing people closer to each other, we wanted to restore trust and at the same time highlight their delivery service (increasing market). The campaign was voted to be Sweden’s most popular advertising.
Trygg-Hansa were about to claim their position on the Swedish insurance market. The competition had already claimed their positions as before and after a potential accident. Trygg-Hansa wanted to be by their customers’ sides all the time. We applied their strategy into a brand idea: “Come rain or come shine” (In wet and dry). The presence of Trygg-Hansa in everyday life was metaphorically depicted as them being a guardian angel by your side.
Film för YouTube.
Sometimes ideas just occur. This commercial was such an idea. Gevalia wanted communication for their new exotic range of coffee that really stood out. They got “Jah Roast”.
SEB asked us to market their services for car loans. We created an Eco Car Loan (better interest rate when you drive environmentally friendly) and made the offer stand out from the dirt of the regular traffic.
Communication format for Telenor that ran for many years. Sören and his family would share moments from their lives, while at the same time explain the benefits of being a Telenor customer.
